Past year I’ve been fortunate enough to solely be able to work on the technology for cross-platform and multi-channel ad-sales agencies.
Finding ways to track events such as how many times an ad was exposed (impressions), how much of a video was played before it was skipped, or how many times a mobile-ad was swiped.
I’m going to drill through the methods I went through and assemble a list of problems I encountered; And at the end the solution I find working best.